Research

Essentially combining music and moving images, music videos are mostly designed to capture the essence of a song and present it visually.

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The survey carried out through a website and the answers.

They primarily serve the purpose of promoting an artist and their work but have also evolved to be a revered form of artistic expression. By releasing a music video, artists are able to promote the single used, their newest album, and their record label, as well as any products or films. This in return usually increases profits for artists and record labels. Simultaneously, music videos hold the power to promote the ‘star image’ of an artist or band, creating an exciting and dynamic brand and attracting a fitting audience for them.

As a word that was originally used specifically for literary texts and is believed to have originated in early 20th-century linguistics, intertextuality has evolved to encompass all types of interrelated media.